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How do I write my brand values?

If I asked you "What do you value?" - what comes to mind? Your brand values need to provide a code of ethics - a way of existing in the world - that your brand not only endorses but actively enforces. Access the full show notes at www.growyourbrand.com.au and find all the show transcripts, resources and more at www.laurenkress.com/growyourbrand

Brand mapping and the 5 pillars for brand growth

In this episode we look at the 5 pillars for brand growth to start building your brand map so you can get crystal clear on the purpose of every brand-related activity in your business. Why is it out of billions of people and millions of companies, we only recognise and remember a few? In this episode we explore how defining your purpose will help you stand out and be remembered. Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced by. Access links, show notes and more by visiting the episode website (in itunes) or heading to www.growyourbrand.com.au

Tell your story so people care about it

Not going to lie, I've been super excited to share today's episode with you... because today we're talking about what makes people tick - and why this is crucial to the stories you tell to your stakeholders 🤓 Why is it out of billions of people and millions of companies, we only recognise and remember a few? In this episode we explore how defining your purpose will help you stand out and be remembered. Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced by. Access links, show notes and more by visiting the episode website (in itunes) or heading to www.growyourbrand.com.au

Brand integrity and being worthy of trust from your stakeholders

What does brand integrity mean? And why is it important for businesses to have brand integrity? Do businesses need to be perfect in order to be trustworthy? All this and more in today's episode of Grow Your Brand. Why is it out of billions of people and millions of companies, we only recognise and remember a few? In this episode we explore how defining your purpose will help you stand out and be remembered. Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced by. Access links, show notes and more by visiting the episode website (in itunes) or heading to www.growyourbrand.com.au

Define your brand purpose: why do you exist?

Why is it out of billions of people and millions of companies, we only recognise and remember a few? In this episode we explore how defining your purpose will help you stand out and be remembered. Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced by. Access links, show notes and more by visiting the episode website (in itunes) or heading to www.growyourbrand.com.au

Brand: What it means and how it will help you get more out of life

We're kicking off this show by talking about what "brand" means and why growing your brand will help you gain so much more out of your life! Why is it out of billions of people and millions of companies, we only recognise and remember a few? In this episode we explore how defining your purpose will help you stand out and be remembered. Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced by. Access links, show notes and more by visiting the episode website (in itunes) or heading to www.growyourbrand.com.au

© Lauren Kress, The Business Scientist